Brand Identity
Mutt Munch
Brand Identity, Package Design
The goal of this project was to create a pet treat brand that felt distinctive and marketable, while also allowing room for product variation and future expansion. I wanted the brand to feel fun and character-filled without becoming messy or overly childish, so the challenge was finding the right balance between playful and polished.
To expand the brand beyond individual treat bags, I created The Crunch Crate, a quarterly subscription box concept that introduces themed flavor collections and a more immersive customer experience. This extension helped position Mutt Munch as more than just a package design project by showing how the brand could live across a recurring product model.
The final campaign includes treat pouch packaging, supporting brand visuals, and a seasonal subscription box concept. Together, these pieces show how the Mutt Munch identity can flex across multiple touch points while staying visually consistent and recognizable.
