Project type

Brand Identity

CLIENT

Mutt Munch

 

Services

Brand Identity, Package Design

Mutt Munch is a playful dog treat brand designed to feel fun, bold, and giftable while still being clear and easy to shop. The branding combines cheerful typography, warm colors, and illustrated details to create packaging that feels approachable for pet owners and exciting enough to stand out on a shelf.

The goal of this project was to create a pet treat brand that felt distinctive and marketable, while also allowing room for product variation and future expansion. I wanted the brand to feel fun and character-filled without becoming messy or overly childish, so the challenge was finding the right balance between playful and polished.

To expand the brand beyond individual treat bags, I created The Crunch Crate, a quarterly subscription box concept that introduces themed flavor collections and a more immersive customer experience. This extension helped position Mutt Munch as more than just a package design project by showing how the brand could live across a recurring product model.

The final campaign includes treat pouch packaging, supporting brand visuals, and a seasonal subscription box concept. Together, these pieces show how the Mutt Munch identity can flex across multiple touch points while staying visually consistent and recognizable.