Cary Quilting Co. Brand Refresh
For this project I wanted to give Cary Quilting Company a look that feels warm, creative, and handmade, but also polished enough to work across their website, packaging, and storefront.
The spool of thread was my starting point. It unravels into the wordmark, tying the idea of quilting right into the logo itself. The script font gives it a personal, crafty feel, while the clean sans serif “Company” keeps it grounded and professional.
I chose a soft, cozy palette with blush pinks, neutrals, and warm earthy tones. These shades remind me of fabric, thread, and the calming vibe you get walking into a quilt shop.
I used mockups to show how the new branding would actually live in the real world—on the website, on a paper wrap, and even on storefront signage. These help tell the story of how the brand works across different touchpoints.
The end result is a brand that feels handmade, inviting, and creative, just like quilting itself, while giving Cary Quilting Company a fresh, modern presence.
