Social Media Campaign
Shoreline Church
Social Media Design, Content Strategy
Shoreline Church is a coastal church brand created to feel casual, welcoming, and grounded in Scripture. The goal of this social media campaign was to build an Instagram presence that felt approachable and familiar, while still maintaining a polished visual identity. Rather than leaning too heavily into obvious beach imagery, the design uses soft coastal colors, spacious layouts, worship photography, and simple messaging to create a calm but engaging digital experience.
The campaign was designed around the way people actually interact with church content on social media. Posts include weekly service reminders, current sermon series graphics, baptism announcements, worship setlists, youth group updates, and interactive prompts. Together, these pieces help communicate essential information while also encouraging engagement through saves, comments, shares, and reminders.
The Instagram profile mockup shows how the campaign would function as a complete social media system rather than a collection of individual posts. Highlights, grid layout, captions, and carousel-style posts were considered together to create a realistic church account that could support weekly communication, event promotion, worship culture, and ongoing connection with the congregation.
I used familiar digital language, such as reminder pop-ups, AirDrop notifications, music playlist layouts, and simple question prompts, to make the posts feel current and relatable. These details create a natural connection between church announcements and the way people already interact with information on their phones.
